WHO + WHAT + WHY
My name is Angela Medlin. I'm a lifelong creative (design, art, interiors, and textiles) . My professional career as an Apparel Designer and Director is rooted in global companies that include Nike, Adidas, The North Face, Eddie Bauer, and others over the last two decades. In 2017, while on a creative sabbatical, I found myself rethinking how dog beds and other pet accessories are designed. As a consumer, I have often sought out dog bedding that was thoughtfully crafted with minimalistic textile prints and colors that easily integrate into the style of my own living space. Unable to find this in the market and inspired by my own experiences of sharing homes with four legged family members since childhood, I saw an opportunity to create a new dog bed aesthetic. This was the beginning of the first DESIGND Goods collection.
"Comfort for the pooch. Style for the home."
DESIGND goods focuses on minimalistic design, comfort, durability, easy care, customization, and function. Detailed attention is given to craft, style, textiles, consumer insights, and problem solving.
DESIGND supports THE PONGO FUND: Providing quality food and vital veterinary care for the family pets of anyone in honest need, keeping them safe, healthy and out of the shelters. http://www.thepongofund.org/
The first DESIGND goods 'Cotton and Leather' Collection will feature customizable, quality cotton dog beds and tough leather toys. Additional home accessories coming soon. THE SUMMER 17 COLLECTION WILL BE PRE-ORDERS ONLY JUNE 4 - JULY10, 2017. SHIPPING EARLY AUGUST. CLICK HERE to shop the product.
(Angela Medlin is known for creating innovative, style conscious, purposeful product as demonstrated in her career as an Apparel Designer and Director for global companies that include Adidas, Levi Strauss & Co., The North Face, Eddie Bauer, and Nike WHQ. In addition, Angela enjoys bringing new life to old spaces (juxtaposing soul + minimalism into interior design), experimenting with textile design (combining natural + modern elements), and exhibiting meaningful art installations (inspired by mixing beautiful elements of various world cultures). Angela is, also, committed to mentoring other creatives, contributing to the local arts community, and supporting local dog shelters/charities.)